Finding targets is step one. Getting them to engage is where most acquirers fail. The average founder receives 20+ acquisition inquiries per year. Standing out requires strategy, persistence, and the right message.

Deal origination is about relationship, not transaction. The best outreach builds trust over time, demonstrates genuine understanding of the seller's situation, and positions you as the right partner for their next chapter. Cold emails rarely close deals; warm relationships do.

Whether you're going direct to founders, working through brokers, or leveraging your network, the principles are the same: lead with value, personalize every touch, and be patient but persistent.